The Tahin Lebanese Restaurant at Zorlu Center, Beşiktaş, Istanbul, is a striking example of modern branding through architectural design, seamlessly blending aesthetics with functionality in a compact 90 m² space.
The design philosophy revolves around contrast and psychology-driven color selection. While a neutral gray and white background establishes a clean and spacious ambiance, bold yellow accents and lighting create visual dynamism and evoke a sense of hunger—leveraging color psychology in retail and hospitality design.
The branding strategy extends beyond conventional signage. The repetitive logo placement across different sightlines ensures high visibility, capturing the attention of passersby from multiple angles. Black and yellow geometric panels on both sides reinforce brand identity while acting as an architectural statement, creating a cohesive and immersive brand experience.
The counter design prioritizes hygiene and clarity. The glossy white surfaces not only reflect light, enhancing brightness, but also evoke cleanliness and precision—essential qualities in food service environments.
By combining strategic lighting, spatial branding, and psychological color play, this restaurant transforms a simple food court stall into an eye-catching and memorable commercial space.